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A/b split. Believability and reputation. Contextual advertising. Audio. 2nd party data⏎
Contact strategy. Cost per media property. Channel. Attribution model. Closed loop analysis⏎
Buy one, get one (BOGO). Audience management. Content-based advertising. 24x7 staffing option. Content management⏎
1:1 marketing. Audience-based advertising. Abandon rate. Cost per media property. Broadcast email⏎
Big data. Attitudinal data. Attribution. Click through rate (CTR). Cross-channel/multichannel/omnichannel marketing⏎
Attribution modeling. Customer data integration (CDI). Attribution modeling. Completeness. Api⏎

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